performance marketing campaign
In a nonstop digital world, how do you get young people to really pause? For Rialto, it meant creating a moment to stop scrolling and start experiencing new stories. This is the story behind the PAUSE campaign.
The brief
Rialto is a film house in Amsterdam specializing in non-Western and arthouse films. The challenge was to engage more young people and increase ticket sales, with a strong focus on student discounts. In an era where scrolling and swiping on phones is constant, we wanted to invite them to hit PAUSE. To pause everything, step into a new story, and experience something different from the endless digital noise.
Our concept
The campaign is called “PAUSE” — a call to pause life, the endless scroll, and the constant flow of information. Just like pressing pause on a film to take a moment to breathe or reflect, we invited young people to discover a different world at Rialto.
We created a series of posts, stories, and animations that visualized the contrast between digital overload and the calm of the film house. The focus was on authenticity and relatability, with a fresh, modern tone that connected with students’ lives. Student discounts featured prominently as a direct incentive. The campaign used visually strong, minimalist animations symbolizing the title PAUSE and short clips from various non-Western and arthouse films to spark curiosity.
performance marketing campaign
total reach
growth in online ticket sales
Distribution strategy
The campaign was primarily rolled out via Meta ads (Instagram Reels, Stories, and In-Feed), supported by organic posts and user-generated content. We tested both English and Dutch copy to target locals as well as expats. Within the Dutch copy, we experimented with Gen Z slang, abbreviations, and more neutral language to appeal to a wider age range. The PAUSE animations also proved a strong visual anchor in busy social feeds.
“Working with BOLD & SOUND brought a fresh perspective to the campaign that truly captured Rialto’s unique spirit. Their creative approach perfectly balanced authenticity with a modern touch, helping us connect with young audiences in a meaningful way. The PAUSE campaign boosted our ticket sales and created a genuine invitation to step back and experience something different.”
— Marketing Manager, Rialto
©bold & sound
from stategy to a full identity for a modern crossbody bag label
+31 (0) 6 25 13 75 74
Based in Amsterdam,
The Netherlands
Schedule a free consult
©bold & sound
privacy
disclaimer
cookie settings