BOLD & SOUND

how we brewed online growth for screaming beans

social media ad strategy, aug 4 2025

Together with Screaming Beans, we developed a loyalty-focused digital strategy to deepen retention and drive online sales. By refining their website UX and launching targeted ad campaigns, we helped turn regular customers into returning ones.

The brief  

Screaming Beans is a specialty coffee brand in Amsterdam focused on retention and loyalty among their existing customers, while also aiming to grow online sales through subscriptions and single-bag purchases. With an improved website UX and newly implemented ads, the challenge was to create a loyalty-focused campaign that would deepen the brand connection and increase conversion among coffee lovers who value quality and creativity.

Our concept  

We developed the campaign “Fuel the Eureka”, inspired by Screaming Beans’ belief that coffee is the fuel behind creative breakthroughs—the ‘Eureka’ moments. Rather than just selling coffee, we positioned Screaming Beans as the silent partner in the creative process, highlighting the quiet moments of inspiration that happen between the first sip and the breakthrough idea.

The campaign visuals focus on authentic creative moments: a writer waiting for the right word, a designer sketching and discarding ideas, and musicians tuning their instruments—always accompanied by Screaming Beans coffee. The tone is calm, thoughtful, and aspirational, appealing to a target audience of passionate creatives and coffee enthusiasts who seek clarity and focus without overstimulation.

organic

engagements

return on ad spend

12K+

growth in subscription

sign-ups

+45%

growth single-

bag online sales

+30%

Distribution strategy  

The campaign ran across Meta platforms (Instagram Reels, Stories, and In-Feed), supported by website UX improvements to streamline subscriptions and purchases. We tested different ad formats and copy tones, finding that storytelling that emphasized creative process moments resonated strongest. The integration of improved UX and targeted ads created a seamless path from inspiration to conversion.

“The campaign successfully captured the creative mindset of our audience, driving both engagement and meaningful growth in subscriptions and online sales.”  

— Campaign strategist, Screaming Beans